They turned to TikTok to deliver an effective message to both a qualified and massive audience and, in this way, achieve their goals. In August 2021, the back-to-school season in the country, Duolingo and the JotaCOM agency launched a campaign with the objective of increasing awareness and consideration for the brand, in addition to bringing new users to the app. In the Brazilian scenario where speaking another language besides the native one is essential to achieve personal and professional goals, Duolingo offers a free app to everyone, according to its mission of reducing social inequality through education.
That's why its platform is gamified and has fun characters that motivate students to learn more and more. Duolingo, the world's most popular language learning platform and most downloaded educational app, knows that the biggest challenge for language learners is staying motivated.
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